Content Recycling

Content recycling done right

You’ve booked off your employees for the company video, the stage is set and the cameras are rolling. Why spend a whole day of filming, just to cut it down to a two-minute video? All of that unused B-roll footage can often be repurposed or reused in the future to supplement new video projects through content recycling.

Just as the pandemic has shifted our workplace presence, so has it forced us to revalue how and when we need to film on-location. In our experience from across industries, clients from B2B heavy industries to consumer goods benefit greatly from a faster content production cycle that also allows brands to meet the increasing demand for content.

Take these examples of recycled B-roll footage recrafted into a new narrative:

Adopt a long-term mindset

Once you adapt a “content recycling” mindset”, you’ll find yourself planning out future shoots to film in such a way to make footage reusable. Strategically investing in content could mean filming a few extra angles or keeping new product releases in mind when you have the crew on-site. For project managers and marketing directors, you’ll have extra fodder to justify your investments in content when it comes to budgeting for a shoot.

Over time, with a long-term content recycling mindset, you’ll be building and updating a large archive of source footage. See a shift in how your team is able to plan and quickly execute on new content projects when you have your own custom image bank at your finger tips.

Contact us

As clients, video production teams and stakeholders continue to be based in all corners of the world, having the right software can make or break collaboration. Ask yourself how do you manage, store (and search) an expanding video archive, all while ensuring all the associated release forms are on file.

Enter mediacloud.ai. Our platform, modeled from over 15 years of working closely with corporate clients with diverse needs, is built on cloud technology for remote access across all stakeholders. Now your in-house agency, internal stakeholders, external freelancers and even customers can review and work on the same video project in the same place. Thanks to smart archiving, you’ll also be able to browse thumbnails by quick scrubbing and search by tags. And just like that, content recycling is suddenly made that much easier, leaving you with a topped up content calendar.

Content recycling is a time and cost saver. Let your footage see its full potential. Learn more about how Mediacloud.ai can help.